When users can't read, let them listen!
While driving
Driving time is the #1 time when people listen to podcasts and audio books. Make your content available.
At the gym
The #2 time where audio content is heard is during that long 40 minute jog on the treadmill.
On the train
Most people in suburban cities have 45 mins avg commute time. Just enough time to read.
At home
Let people listen to your content in the background while they cook, lounge or work.
